READER'S DIGEST BELCHED FROM A LOSS OF ADS; WILL LAST UNTIL DEBT DO US PART

Once a staple of doctor's offices and coffee tables, Reader's Digest burped another bankruptcy in four years -- decline shows it dying on da vine.

Seeking court protection from creditors calls for a gov-mint summons. Founded by DeWitt and Lila Wallace, RD went public in 1990. Can you imagine a magazine being read by more than 25 million people, according to its website, being kicked off the newsstands?

The company publishes 75 magazines globally, including 49 editions of Reader's Digest, Taste of Home, the Family Handyman and Birds & Blooms. The company had some success in the sale of Allrecipes.com "but frankly, haven't had enough success on that front," said Robert Guth, the mag's chief exec. Last year they sold Allrecipes and Every Day with Rachel Ray to Meredith Corp. for $175 million.

Hurt by a loss of ads, Reader's Digest also went through bankruptcy in 2009. The condensed story: magazine has deal to cut debt.