Stung By Young Preferences, Older Action Heroes Die Hard At Box Office

La La Land no place for former big-screen titans, like Arnold Schwarzenegger, 65, Sylvester Stallone, 66, and Al Pacino, 72. 

Just because they don't pull in maxi-numbers of ticket takers, they muster at best "feeble $4.5 million an opening weekend" like Stallone's "Bullet to the Head" -- less than half what the analysis-minded expected.

The next test comes Feb. 14, when Bruce Willis, 57, stars in "A Good Day to Die Hard," the fifth film in the Die Hard franchise.
Jeff Bock, box-office analyst for Exhibitor Relations says, "No one can see the future. Part of the trouble for aging actors is that the genres that once fed them -- shoot-em-ups, dialogue-heavy films -- have given way to zombie and comic book heroes.

"Unfortunately for the (older) actors, the novelty of all-star teams is going to wear off," Bock says. "I'm not sure what happens to them, unless they find another gimmick."