Story In The Weekly "Miami Today" On Thursday, August 24, 1995, That Social Had A Palm Beach Office


"Can't miss a single party"

Joan Nielsen, publisher/editor of Social, a local society magazine featuring the latest fund-raisers, debutante balls and black-tie events, is opening a second office in Boynton Beach next week.

"My main office will still be in Miami and we'll cover all the Miami events like we always have," she said. "But this second office will help us to better cover events in Broward, Palm Beach and Martin counties. I'll go back and forth between the two places."

Her 14-year old publication is successful because it helps keep her upscale, affluent readers current on what's happening around town. Ms. Nielsen said.

"I think we really fill a need. Many magazines fail because they are too general, but we really have our niche."

Her primary audience also includes newcomers to South Florida who are curious about the social scene and the different member organizations, she said.

The magazine will also increase its focus on social events attracting people in their 30s and 40s, she said.

"There are a lot of apprenticing movers and shakers who we want to include," Ms. Nielsen said.

The magazine is available by subscription and on newsstands. A special annual subscription rate, $19, is available until Jan. 1. (The University of Miami Librarian asked for copies of Ms. Nielsen's newspaper "The Good News", "Social Magazine" and five books she authored.)